Searching for a Great Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that web site to help you bring in funds, it has to be really well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your website. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are great. Some of them are crazily gifted. Some simply wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Here is how you can figure the difference.
Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are wanting to put up? Look at the copy on this web site. If it is replete with errors this is not a good sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just finding grammatical errors and syntax errors. Does the website copy trigger an emotional response as you read it? Does it help you like the writer? Does it make you want to continue reading and discover more about him or her? Does the website copy make you want to jump to hire them as soon as possible? Does the website copy make you feel like you need to click away? Does it make you mad? These are all important reactions and you must listen to them.
Carry out a little more research on the writer. Search for reviews for the copywriter address on independent sites and online forums. It's highly likely that the only reviews you are going to discover on the writer's web site are going to be good. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews demand your special attention. You must also request the copywriter to provide you one or two references. See to it that you follow up and really get in contact with those references and get an honest opinion from them.
It is important to actually read any samples provided to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially crucial if the copywriter claims he or she is an expert in an area. When the writing reads like it was stolen from Wikipedia or is especially vague, it's best to find someone else.
There are numerous different ways to see if a copywriter is worth hiring. You need to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.